One of the most important yet hardest things to do in real estate is to make yourself STAND OUT IN A CROWD of Realtors. Your choice in company to work for is the first step, when making that decision you need to evaluate what tools the company brings to enhance your business. Once you have chosen a company then it is your job to use all the tools, technology and support of the company to market yourself as the agent of choice. A large part of a Realtors job is to market themselves to the public. This effort is where the public, potential buyers and sellers, gets their first impression of you!
You know what they say "the first impressions are the most important". Since most companies and real estate agents are already on the internet, the individual agent needs to do something more to get their message out. The public is getting more and more into looking at videos. I think all agents need to have a personal video on the internet to allow prospective clients to learn more about them.
The video need not be expensive to do and does not need to be a professionally produced video. It does however need to be well done, tasteful, humorous and informative. You can have an agent web site but clients can only see your picture and read about you. With a video done correctly the prospects can really get to know you and your personality.
It is not easy, but with practice you can talk about yourself in front of a video camera. I recommend writing yourself a script and practice prior to shooting the video. You want to make yourself as likable as you can, a smile goes a long way. Use some humor about yourself and introduce yourself to the camera as if you were at a party introducing yourself to a potential client.
Pick a few bullet points about yourself and make them come to life. It is impossible to tell everything there is to tell about yourself so again pick some specific points which you think make you STAND OUT IN A CROWD! What do you think the potential client needs to know about you in order to select you as their agent. You might even consider a testimonial from a past client or two to help introduce you. I have watched a lot of agent videos on line and the ones that are upbeat, happy and fun are the ones that keep my interest. The agents who simply say how much they have sold and that they are a million dollar performer make me want to move on to the next one. I want to get to know the people, not hear a bunch of stats about them.
Your agent video should be short and sweet, if it goes much more than 3 minutes the prospects wont watch it all. So be specific and on point. Be imaginative and fun. Be interesting, professional and captivating but most of all be short. If you can get the point across that you are above and beyond the other agents in the market in 2 and a half to 3 minutes, you will be the agent they would want to work with. You leave them with the impression that you are personable, fun and imaginative as well as focused. I like agents who can focus on the task, get clients to see the right houses, keep the process on track and get transactions closed in an easy and enjoyable way.
There are many choice in camera on the market today. The price range is from about $100.00 and up. I recommend investigating on the internet first, talk to others who have used the different cameras. Decide your budget and buy one soon. There is no reason to spend hundreds upon hundreds of dollars on a camera, nor is there reason to pay a professional videographer to do it for you. Find a decent camera, write your script and have some fun. Get your video on the internet today. The public is waiting to see you. If a picture speaks a thousand words then a video speaks a million.
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